E-Magazines

With the higher internet penetration, email has become the most prevalent basic means of communication in the UAE, which prompted the company to build up resources in this direction. Working closely with various readership constituencies in view of the specialized nature of its publications, Sterling has over the years built up an email database of over half million emails, to which all its titles are mailed as e-magazines. This not only helped the company reduce the printing and distribution costs, but also ensured enhanced visibility for the publications as the user-friendly e-magazines kept growing in popularity.

The increasing online profile has appealed to companies and agencies seeking to put across their messages to online target groups. This has opened up a new line of business for Sterling. By opening up its online e-magazine platforms, the company is in a position to undertake third party e-marketing projects. To further consolidate this business, Sterling has been working with a Bangalore company to add more online capabilities, such as the development of email-able e-magazines capable of playing videos and production of brand magazines in a highly cost-effective manner. With the economic crisis biting into marketing budgets, this has come as an attractive marketing option for companies and brands.

Sterling has already undertaken a number of e-marketing and e-magazine projects such as video e-catalogues and regular email shots of marketing promotions for prominent brands. The company has developed a new portal, named emags.ae for hosting these brand e-magazines and online catalogues. Clients for the portal include retail chains such as Lulu, Landmark Group, banks and financial institutions, which are able to use the platform for hosting even their corporate brochures and annual reports.

Sterling owns the domain names of both emags.ae and emagz.ae.